I attended a huge event to celebrate the rebirth of a historic car: Datsun
The event was held at The Legend , Nahr El Kalb without revealing the name of the brand, once there the rebirth of the Datsun was revealed with a presentation on the history of the brand and the new models, followed by a dinner and catchy light animation.
History of Datsun
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a lightweight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
Now Datsun is returning to Lebanon to grab the attention of a new generation with two models, the on-DO and mi-DO, built with integrity, and which feature modern design and quality materials inside and out.
Competitively priced, the two new Datsun models appeal to different consumer segments, with on-DO aimed at buyers with family needs, while the mi-DO targets younger motorists seeking fun, dynamic and dependable transport.
Both models make owning a new car an attainable reality for a significant portion of first-time auto buyers.